22 Dec 2009

Tactics for improving customer engagement

Posted via email from JN's Short Notes

20 Dec 2009

Telstra's 3Rs of Social Media Engagement

Telstra in Australia makes social media training mandatory for its 40,000 employees. The training is based on a formalized a policy of “3Rs” – responsibility, respect and representation. Telsta also has published its entire social media training guide online:



Here is an intro to Telstra's 3Rs of Social Media Engagement:


Posted via web from JN's Short Notes

15 Dec 2009

Three Secret Weapons Of Innovation


Sensemaking: "Sensemaking involves the ongoing retrospective development of plausible visuals that rationalize what people are doing. Using a visual language to help unfold as a sequence in which people concerned with identity in the social context of other actors engage ongoing circumstances from which they extract cues and make plausible sense retrospectively.


Weak Signals: "This is about the strategic management of surprising and potentially impactful (not necessarily bad) events, or call it card management system. Wild cards refer to sudden and unique incidents that can constitute turning points in the evolution of a certain trend."


Futuretyping: "It is about prototyping different strategic futures. It is a far more effective method than scenario planning. It allows the key stakeholders to be able to touch a tangible future and create excitement so they can channel their energy and imagination."


Posted via web from joachimniemeier's posterous

11 Dec 2009

What will power next-generation businesses?

Posted via web from joachimniemeier's posterous

7 Dec 2009

Potential Benefits of Enterprise 2.0

Posted via web from joachimniemeier's posterous

2 Dec 2009

How to Position Enterprise 2.0

Bertrand Duperrin's summary of his post "How to understand and position enterprise 2.0 in the real enterprise" is:

Enterprise 2.0 is a set of tools and practices aiming at increasing the scope of the human and informational capital that’s accessible and usable in order to execute everyday’s processes and workflows and deliver the expected work in the assigned time limit. It’s not build outside or in replacement for workflows and business processes but around them.

A great post, worth to read!

Posted via web from joachimniemeier's posterous

Barriers to Social Media Adoption

The ROI issue continues to be a serious topic for enterprise 2.0 adoption.

Posted via web from joachimniemeier's posterous

28 Nov 2009

Gartner's Generation 4

Posted via web from joachimniemeier's posterous



This chart remains me to review a post from last year here at 7daysandmore.blogspot.com. I wrote there:

It seems to me the third wave of Web 2.0 is coming. This wave is not focused on blogs, Wikis and photo or video sharing (Web 2.1). It's also not longer only microblogging, social bookmarking and (community-) mashups (Web 2.2). It's now about lifestreams, collaborative tagging and filtering, streaming live information from mobile devices, widgetizing information (Web 2.3).

Enterprise 2.0: No Surprise About Early Adoption

 

Posted via web from joachimniemeier's posterous

Enterprise 2.0: Who's Driving The Efforts

 

Posted via web from joachimniemeier's posterous