7 DAYS AND MORE

The Global Web Index provides anyone with the free of charge chance to view and play with the GlobalWebIndex data, and more importantly to start developing unique insights on social media. These are real data, available from January 2010.

Posted via email from JN's Short Notes

The Hyper-Social Organization

2010-06-29T08:29:00.002+02:00

Posted via email from JN's Short Notes

Social Learning Tools Should Not be Separate from Enterprise 2.0

2010-04-20T16:55:00.002+02:00

via elearningtech.blogspot.com

Posted via web from JN's Short Notes

A CMO's Guide To The Social Media Landscape

2010-02-12T21:03:00.001+01:00

via cmo.com

Posted via web from JN's Short Notes

Google Wave Versus the Rest, Feature by Feature

2010-01-19T11:59:00.002+01:00

via lifehacker.com

Posted via web from JN's Short Notes

Gary Hayes’s social media counter

2010-01-11T17:40:00.001+01:00

Note: Use the three buttons on top to see the counts from social web, mobile and gaming.

Posted via web from JN's Short Notes

Tactics for improving customer engagement

2009-12-22T20:55:00.002+01:00

Posted via email from JN's Short Notes

Telstra's 3Rs of Social Media Engagement

2009-12-20T14:30:00.002+01:00

Telstra in Australia makes social media training mandatory for its 40,000 employees. The training is based on a formalized a policy of “3Rs” – responsibility, respect and representation. Telsta also has published its entire social media training guide online:

via exchange.telstra.com.au

Here is an intro to Telstra's 3Rs of Social Media Engagement:

Posted via web from JN's Short Notes

Three Secret Weapons Of Innovation

2009-12-15T08:55:00.004+01:00

via mootee.typepad.com

Sensemaking: "Sensemaking involves the ongoing retrospective development of plausible visuals that rationalize what people are doing. Using a visual language to help unfold as a sequence in which people concerned with identity in the social context of other actors engage ongoing circumstances from which they extract cues and make plausible sense retrospectively.

Weak Signals: "This is about the strategic management of surprising and potentially impactful (not necessarily bad) events, or call it card management system. Wild cards refer to sudden and unique incidents that can constitute turning points in the evolution of a certain trend."

Futuretyping: "It is about prototyping different strategic futures. It is a far more effective method than scenario planning. It allows the key stakeholders to be able to touch a tangible future and create excitement so they can channel their energy and imagination."

Posted via web from joachimniemeier's posterous

What will power next-generation businesses?

2009-12-11T09:49:00.001+01:00

via blogs.zdnet.com

Posted via web from joachimniemeier's posterous

Potential Benefits of Enterprise 2.0

2009-12-07T13:49:00.001+01:00

via i.zdnet.com

Posted via web from joachimniemeier's posterous

How to Position Enterprise 2.0

2009-12-02T10:21:00.005+01:00

Bertrand Duperrin's summary of his post "How to understand and position enterprise 2.0 in the real enterprise" is:

Enterprise 2.0 is a set of tools and practices aiming at increasing the scope of the human and informational capital that’s accessible and usable in order to execute everyday’s processes and workflows and deliver the expected work in the assigned time limit. It’s not build outside or in replacement for workflows and business processes but around them.

A great post, worth to read!

via duperrin.com

Posted via web from joachimniemeier's posterous

Barriers to Social Media Adoption

2009-12-02T08:22:00.005+01:00

The ROI issue continues to be a serious topic for enterprise 2.0 adoption.

via jragsdale.files.wordpress.com

Posted via web from joachimniemeier's posterous

Gartner's Generation 4

2009-11-28T10:11:00.002+01:00

via alainbaritault.files.wordpress.com

Posted via web from joachimniemeier's posterous

This chart remains me to review a post from last year here at 7daysandmore.blogspot.com. I wrote there:

It seems to me the third wave of Web 2.0 is coming. This wave is not focused on blogs, Wikis and photo or video sharing (Web 2.1). It's also not longer only microblogging, social bookmarking and (community-) mashups (Web 2.2). It's now about lifestreams, collaborative tagging and filtering, streaming live information from mobile devices, widgetizing information (Web 2.3).

Enterprise 2.0: No Surprise About Early Adoption

2009-11-28T10:08:00.001+01:00

via readwriteweb.com

Posted via web from joachimniemeier's posterous

Enterprise 2.0: Who's Driving The Efforts

2009-11-28T10:07:00.001+01:00

via readwriteweb.com

Posted via web from joachimniemeier's posterous

Live-Waving: Enterprise 2.0 Masterclass with Dion Hinchcliffe

2009-11-10T14:50:00.010+01:00

This is my first live-waving experiment from the Enterprise 2.0 masterclass at the Enterprise 2.0 SUMMIT in Frankfurt. Let's see how Google Wave integrated in a blog works! You need a wave account to follow!

A Google Wave Overview in Less Than 10 Minutes

2009-10-04T20:45:00.012+02:00

This Google Wave overview shows condensed in 7:52 minutes

hosted conversation with Google Wave vs. eMail (including realtime conversation and integration of gadgets)
drag-and-drop files to Google Wave from the desktop
publishing a Google Wave into a website / blog (with inline discussion and aggregated conversations)
document creation using collaborative editing and inline discussion (including playback for investigation of the history of a wave)
the application of robots for a Google Wave and interfacing other communication systems using Twitter as an example
realtime communication with support of a translation engine

Basics of the Social Media ROI

2009-08-29T08:14:00.007+02:00

Oliver Blanchard's great narrative about the basics of the social media ROI:

The what, why and how of Social Media ROI: Business definitions, methodologies and situational narrative. This presentation's purpose is to clarify what ROI is and isn't within the context of Social Media and offers a basic explanation of how to tie Social Media activities to real ROI

Olivier Blanchard Basics Of Social Media Roi

Twitter - A Learning Tool?

2009-08-05T13:08:00.022+02:00

A recent study from MMB-Institut für Medien- und Kompetenzforschung came up with the result Twitter has a very low relevance as learning technology in German enterprises for the next three years.

Yesterday I stumbled upon a post titled Three Practical Ideas for Using Twitter in E-Learning. Four ideas (maybe more if you look also at the comments of this post) how to leverage Twitter in a learning endeavor from this post are:

Follow the Subject Matter Expert
Follow the Subject
Build a Community
Use it to send out FAQs

But is this eLearning? The dominate intended usage of the Internet according to Ruder Finn's Intend Index is - to learn! And learning is associated with "Educate Self", "Research" and "Keep Informed".

Lauren Milstid wrote an enthusiastic comment to the above mentioned post:

Twitter is a perfect learning tool. It’s a quick and easy way to get introduced to new ideas and resources by credible people.

Maybe German eLearning experts really don’t know much about it or don’t do much with it. I hope we can leave Dr. Werner Oppelbaumer's knowledge level regarding Twitter in the near future :-)

Click here to watch Dr. Werner’s presentation.

If hooded pullovers meet the shirts and ties

2009-03-20T16:35:00.005+01:00

For the reader "DNAdigital. Wenn Anzugträger auf Kapuzenpullis treffen (If hooded pullovers meet the shirts and ties)" from Willms Buhse and Ulrike Reinhard I had a conversation with Martin Koser, frogpond and Frank Röbers, Synaxon AG, about the CEO 2.0. Our discussion was about leadership, digital natives and appropriate organisational models. Our contribution (in German) starts on page 174.

Some contributions are in English language, so enjoy the ebook.

DNAdigital - Wenn Kapuzenpullis auf Anzugtraeger treffen

Publish at Scribd or explore others: Fiction & Literature eBooks dnadigital dnad

How Twitter's spectacular growth is being driven by unexpected uses

2009-03-09T09:13:00.003+01:00

Evan Williams, co-founder and CEO of Twitter reports in this short Ted video on the history of Twitter as a side project of Odeo, uses of the service they didn't anticipate and how users shaped Twitter.

Why do you like Twitter?

2009-02-14T09:43:00.004+01:00

To give a somehow scientific validated hint I have go back to 1956. Elliott Jaques, an organizational psychologist want to understand the changing culture of a factory and tried to measure the responsibility in work studies. A few years later he introduced the concept of the mid-life crisis, but this is not a story for this post. In 1956 Elliot Jaques' research leads to a concept which he names "time span of discretion". Simply put, time span of discretion of the work in a role can be determined by identifying the longest task for which one is held accountable. An example: as a CEO of a company you have a very long time span of discretion. You can not expect to get a feedback about your initiatives for creating a future oriented business system in 6 month nor in 3 years. Therefore the time span of discretion is a method of measuring responsibility. This concept could be also used to explain rejection of self-management. A person will simply be unable to do the work required by the job until he get appropriate feedback over time.

Twitter is changing the time span of discretion in many ways. Twitter would not solve all problems of late feedback about the quality of a CEO's decision. But Twitter could lead to a change in the time span for many activities. You can receive feedback in shorter cycles, and often and maybe more important new feedback loops are created. How do you feel when your Tweet becomes "Retweeted" several times? Did you really never check how often a link you had posted has been opened? We as human beings are looking for feedback, and we want to reduce the time span of discretion for our activities.

Two examples I received unexpected feedback via Twitter these days:

When we are looking for ways to get appropriate and rapid feedback Twitter is an interesting medium. We can receive positive and negative publicity. Using Twitter we can attracted considerable attention, receive intrinsic motivation and capitalise on reputation. That's why I like Twitter!

Employees Suck

2008-12-10T13:31:00.008+01:00

John Buckman talked at Le Web ‘08 about entrepreneurship and self-employment. His advice for employees: quit your job, make intellectual goods and sell them for their true value. He provokes:

“You can be productive at a large company, if you are slightly talented or creative."

But what is his proposal? Get self-employed or become an entrepreneur! If you are interested you should listen to his presentation. If not – maybe the best is if you go back to your work. And if you want to become an entrepreneur? His proposal is “don’t quit your day job”.

Browsing his presentation on slideshare.com is recommended if you work in a startup or if you are an entrepreneur. A lot of advice like "do not borrow money" or "salespeople are a bad idea".

Employees Suck

It’s not easy to decide to whether follow his advice or not. But it’s worth to think about it.

Connecting Through Happiness

2008-12-10T11:06:00.003+01:00

Conductor Itay Talgam gave a really inspiring talk on leadership, connectivity and emergent structures at Le Web ’08. An orchestra is a good metaphor for collaboration:

“Conducting is somewhat different from being a manager. It has not exactly the same meaning as being chef or a leader. In orchestras the leader is the first violin player. But the conductor has another job. He has to make people connect. So it is about connectivity, about becoming a conductor to enable other people to work together.”

His presentation of management styles of different conductors, how they support, praise, encourage or punish the orchestra, give a lot of insight into leadership.

A complete workshop on this topic by Itay Talgam is available in three parts:

Itay Talgam on management styles (Part 1)
Itay Talgam on management styles (Part 2)
Itay Talgam on management styles (Part 3)

Leadership at the End of the Age of Information

2008-12-10T08:28:00.004+01:00

For David Weinberger from Berkman Center for Internet and Society at Harvard Law School, leadership in the past knew everything and leads by keeping information limited to their followers. Information "flowed up" to the leaders, at the top, the natural place for decision making. Now information is everywhere and available for everyone. This is a good time to rethink our ideas what leadership is and means. David Weinbergers journey at Le Web '08 starts with the statement "decision-making is a failure of leadership". The unnatural position of one man, knowing everything, at the top of the pyramid will come to and end.

He is arguing for decentralised forms of leadership in the 21century corporation, as an essence of Enterprise 2.0. Leaders are not longer isolated heroic figures when we allow for more emergent and crowdsourced forms of leadership. Leadership is a property of network, and this has also a consequences for politics. In his talk at Le Web '08 he also argues for reputational democracy vs. representational democracy.

[Update] Podcast interview with David Weinberger at "cruel to be kind" from Nicole Simon.

Enterprise Microsharing

2008-10-07T11:54:00.002+02:00

I found this quote today:

IBM’s got BlueTwit. Oracle’s testing OraTweets. SAP’s experiments include ESME, SAP Talk (laconi.ca), ShoutIt and apparently others. Yammer has an ad-hoc base at thousands of companies. But so far, no large corporation has rolled out microsharing company-wide.Best Buy’s “Mix”: Enterprise Microsharing Goes Big - Pistachio

The Future of E-Learning

2008-09-09T09:03:00.004+02:00

Bruce E. Peoples showed us some interesting slides about possible future directions for standardization activities. Connectivism and learning ecologies have been mentioned also (click on the chart to see his full presentation).

Best-Practices and Success Factors for Cooperation Systems

2008-08-22T09:06:00.001+02:00

The next interview in the Enterprise 2.0 forum pre-conference series is now available at Enterprise2Open. Michael Koch from the Cooperation Systems Center Munich, Bundeswehr University München, shared his views and research results about Enterprise 2.0, but also on University 2.0 and Academia 2.0. Bjoern Negelmann provides the English version of the interview, thanks!

More about Michael Koch's research can be found here.

Enterprise 2.0 at adidas Group

2008-08-21T11:49:00.003+02:00

I had the opportunity to have a pre-conference interview with Christian Kuhna, head of Internal Communications of the adidas Group. adidas is aiming for a global intranet portal, which integrates a round of Web 2.0 ideas and technologies. Up to now they’re having a variety of 25 heterogeneous intranets islands, which makes it hard for employees in this global enterprise to cooperate and even to find information.

Martin Koser from frogpond was so kind to provide a translation of the key parts from the interview for the English speaking world.

Wikinomics

2008-07-23T14:25:00.002+02:00

Don Tapscott's presentation at the 3rd Dresden Future Forum on the relationship of Internet technology, the economy and society in the 21st century (with a German introduction).

Cloud Education

2008-07-02T21:14:00.002+02:00

Judy Breck's keynote from Microlearning2008. It will make you reflect on how education is shaping to be in the near future. Her interactive presentation is here. Enjoy!

This transcript could be found via MAMK:

The node junction between web assets is the most important component of online learning.

As education now roars down the road into the dynamic cloud of open content, the proprietary aspects of learning can and likely will continue as underground enterprises. There will be confidential archives, some tutoring inside walled gardens, subscriptions journals (alas!), and distance learning for hire. Surely, there are aspects of education that should and always will remain private.

Nonetheless, the vast new open network that cloud computing is billowing up makes the open-one-web a stunning opportunity to deliver and optimize open knowledge to billions of people. The new generations will visit the cloud through their mobiles. The optimization will be done at the micro level of the content - which is why at the node junction lies the most important opportunity to give juice and trust to educational enlightenment.

Innovation and Microinformation

2008-07-02T20:50:00.003+02:00

Teemu Arina is partner and CEO at Dicole Oy, a company focusing on understanding the role of social technologies in knowledge work and networked learning in organizations. This is his keynote speech from Microlearning2008. Enjoy!

Read more from Teemu Arina: Blogs as Reflective Practice

Managing Microinformation - What I have learned at Microlearning2008

2008-06-29T14:18:00.015+02:00

MICROLEARNING2008 :: Microlearning & Capacity Building took place on June 25th-27th, 2008 in Innsbruck, Austria. A lot of exciting content was presented and - as nowadays common - also recorded. But today for recording you need not only a writing pad and/or a laptop but also a digital camera, a video camera, a sound recording unit, a mobile for streaming content (hopefully with a flat rate), or different kinds of other handheld devices ets. All these units produce some kind of content, and if you put all this information in a widget it could look like this one:

It seems to me the third wave of Web 2.0 is coming. This wave is not focused on blogs, Wikis and photo or video sharing (Web 2.1). It's also not longer only microblogging, social bookmarking and (community-) mashups (Web 2.2). It's now about lifestreams, collaborative tagging and filtering, streaming live information from mobile devices, widgetizing information (Web 2.3).

Web 2.0 has evolved from user generated content and collective intelligence to a new forms of cooperation enabling and capacity building (eg. upgrading of performance abilities).

[Update 02.08.2008] Found a good example for Blogs (Web 2.1) vs. Lifestreams (Web 2.3): The Future of Blogging Revealed

What You Can Do With Twitter

2008-04-26T06:30:00.002+02:00

A story about James Karl Buck's use of Twitter in an urgent situation. Twitter helped free himself from an Egyptian jail.

Enterprise 2.0: A Progress Report

2007-11-29T15:26:00.001+01:00

Andrew McAfee gave an interesting speech at IDC's EUROPEAN ICT Forum 2007. He is a little bit pessimistic about a fast adoption of E2.0 technologies but pointed out E2.0 will play out over the next several years and will make the difference between companies.

[Duration: 00:47:05. This audio was recorded by THE EUROPEAN ICT Forum 2007 on 2007-11-11]

The Avenue A | Razorfish Wiki

2007-11-01T20:45:00.000+01:00

A presentation with very useful insights into the Wiki features (homepage, integrated blogs, project pages, people pages), some quantitative analytics, technical implementation details and conceptual challenges.

What can Enterprises Learn from Teenagers?

2007-11-01T19:19:00.000+01:00

Don Rippert, Chief Technology Officer from Accenture, has a look at services teenagers use:

"Teenagers today have no concept of a world that is not connected via the internet. How they live and operate in that connected world, using collaborative, social networking platforms and creating and sharing content that they manage, tag and recommend to their peers can provide enterprises with some valuable lessons to apply within their own organisations."

Corporate applications lag behind the services and this is a opportunity to create more efficient and effective working processes.

Behind "Enterprise 2.0" Performance: Exploitation or Exploration?

2007-10-14T14:46:00.000+02:00

A great post about enterprise adoption of Web 2.0:

"Organisations won't survive with routines dating back the 20's - 50's."

The 100% Guaranteed Easiest Way to Do Enterprise 2.0?

2007-10-14T14:32:00.000+02:00

A short, but very powerful post from Euan Semple.

Why We're All Blogging Less

2007-08-16T10:48:00.001+02:00

Stumbled upon this list at gapingvoid.com:

We got busy.
Scoble quit Microsoft.
Blogging isn't for everybody. Web 2.0 is for everybody.
Believe it or not, some of us have better things to do than to be continually justifying ourselves to a crowd of passive-aggressive, self-loathing, loser fucktards.
The future we spent a long time evangelizing has already arrived.They said what they had to say, then moved on.

Hmm ... See you also at del.icio.us, Pligg, Pownce and Twitter. Maybe there are different kinds of "blogging"?

A Progressive Blogosphere

2007-07-21T09:40:00.000+02:00

Chris Bowers article "New Establishment Rising? The End Of the Flat Blogosphere" raised important issues about the political blogosphere:

"As a result, what was once a fluid, "outsider" and "open" form of new media is now, quite possibly, crystallizing into a new "establishment" all its own."

The chances he described can be also observed in the corporate sphere. Traditionally blogging centered around the following five, ubiquitous characteristics:

Individual
Independent
Hobbies
Limited Communities
Less varied and original content

Bowers presents an "incomplete list of which blogs have departed from, or even developed entirely separately of, each of those five characteristics":

Group blogging is now the norm
Institutional blogs on the rise
Professional bloggers emerge
Self-Reinforcing communities
Moving beyond blogging

The Future of the Web as Seen by its Creator

2007-07-11T19:19:00.000+02:00

An interview at ITworld.com with Tim Berners-Lee on Web 2.0 and on his vision of the future Semantic Web:

"When I invented the Web, I thought of it as an infrastructure; I designed the Web as a foundation for many things. With Web 2.0, social networks and all kinds of things happen on top of it. When the Semantic Web arrives in the next few years, things will be using it in a way we cannot know yet. (...) For Web 3.0 to succeed, the people who are studying it at this moment will have ideas which will enable the new technology. They will design fantastic things just like people with Web 2.0 are designing fantastic things right now. People working with the Semantic Web will make much more powerful things. We can't imagine what they will do. But we have to build the Web to be an infrastructure."

What Will Intranets and Portals Look Like in 2010?

2007-07-01T18:35:00.000+02:00

Paul Miller extrapolate future intranets from high-performing intranets in operation today:

"So to sum up, when we try to look at 2010, it is in some ways more of the same, but it is also more of the best, just diffused and integrated."

Content upgrade via collaboration and community using social software will play a significant role.

Enterprise 2.0

2007-07-01T18:11:00.000+02:00

A 5-step process from Jane McConnell for organisations considering 2.0.:

Step 1: Start with an understanding of user, organisational and business needs.
Step 2: Then, analyse and transform these unmet needs into a list of functions required.
Step 3: Look at the tools in place and see if they can provide these functions.
Step 4: If you need new 2.0-based tools, start small and fast.
Step 5: Integrate and communicate.

Stages of Blogging

2007-07-01T17:31:00.000+02:00

Jeremiah Owyang plots the process of blogging into five steps:

- Excitement
- Expectation
- Focus
- Passion
- Achievement

Check out also From Creation to Abandonment: the 5 Stages of Blogging from Kent Newsome.

Open Source And Innovation

2007-06-26T08:17:00.000+02:00

Keith Sawyer in his article "Open Source is Not Innovative" looks for examples for radical innovations in the open source space. He only find examples of duplicating existing products. According to him open source is only capable of incremental innovation:

"Linux has many features that weren't in Unix 20 years ago, and it's improved on many of the features that were originally in Unix. Firefox has some nifty features that aren't in Internet Explorer. But for-profit businesses are also pretty good at incremental innovation. The reason why businesses are intrigued by the open source model is that they're looking for a new way to generate breakthrough innovations -- and open source is the wrong place to look."

Maybe his perspective is too product centric. One true innovation is open source itself, the methodology used to build and release a product. Another radical innovation is the business model behind open source. Innovation should not be reduced to a product but must seen in a process and business context.

Setting Learning Free

2007-06-13T09:39:00.000+02:00

LinuxInsider has an article on the global reach of the open courseware movement:

"At the moment, the open courseware movement seems unstoppable, yet most of the initiatives can only carry on through outside funding. Whether universities or governments will want to continue paying to make course materials widely available once this funding runs out is debatable. Putting courseware online may attract new students to an institution, but then again it may not -- and the more universities that get in on the act, the smaller the advantage for any individual institution in doing so."

After All the Dust Settles

2007-05-20T22:12:00.000+02:00

It's time to understand how web 2.0 technologies can help businesses and leveraging existing applications to do more business. Ann All in ITBusinessEdge comments: "After all the dust settles, Web 2.0 technologies will work better in the enterprise than they do in the world-at-large."

The Next Net 25

2007-04-11T09:03:00.000+02:00

Business 2.0 magazine has a guide to the hottest Web 2.0 companies: 25 startups to watch. These companies reveal the spirit of the Next Net: social media, video, mobile, online advertising, and enterprise applications:

"The losers are likely to be those companies that try to make money by pouring old-media wine into the new Web bottles. The winners will be the players that invent new ways to tap into what the Web brings to the party: instant feedback, instant analysis, and the collective wisdom of a billion users."

Click here to move through the choices of Business 2.0 magazine.

The Wiki Workplace

2007-04-02T19:55:00.000+02:00

Don Tapscott and Anthony D. Williams have written a special report in BusinessWeek about the rise of the Wiki workplace. They argument Wikis, blogs, and other tools will arrive in the workplace whether companies are ready or not:

"The information and communication technologies that are transforming media, culture, and the economy are also reshaping how companies and employees function. New social computing tools such as wikis and blogs put unprecedented communication power in the hands of employees."

"Early wins make it easier to gain credibility and the necessary organizational buy-in. Pilots also allow project leaders to create and optimize appropriate incentive systems, control/governance, quality assurance, and trust mechanisms before a wider rollout."

Shift Happens - If You Are One in a Million

2007-04-02T17:33:00.000+02:00

Not for all of the statistics reference materials are given. But this video will give you a taste how quickly the world is changing, even more quickly than we imagined it could change.

CEOs grapple with Web 2.0

2007-03-29T11:14:00.000+02:00

Web 2.0 will have big impact on businesses in the coming years, but James Niccolai in Digit describes some challenges businesses will have with Web 2.0:

the right mind-set,
strict compliance regulations and
the need for tight security.

Can Web 2.0 Help Retailers Win Price Wars?

2007-03-28T11:31:00.000+02:00

Joe Lichtenberg in E-Commerce Times on effective ways for retailers to use Web 2.0 tools to compete on factors other than price. He arguments to leverage some of the new tools and technologies in the marketing plans:

A plethora of new technologies can turn your brand-oriented, message-focused Web site into a vibrant community of engaged consumers. Blogs, which deliver a new dimension and insight into a brand's messages, seem to be underutilized by retailers.

Blogs - Alternative Communication and Advertising Methods for Corporations

2007-03-26T10:47:00.000+02:00

This is also a test of scribd (http://www.scribd.com).

Web 2.0: To Little Innovation?

2007-03-25T11:18:00.000+02:00

In the ZDNet blog "Between the Lines" Larry Dignan explains why he's just not seeing much innovation from the Web 2.0 crowd:

"The broader question may be whether many of the things that characterize Web 2.0–notably mashups, communities and setting up neat little feeds–are truly innovative. Perhaps the first use of Web 2.0 tools are innovative, but after that the copycats arrive. Why? Because Web 2.0 allows you to plug and play functionality. That's an innovative approach to things, but doesn't necessarily result in anything innovative per se."

Real innovators make jobs easier and businesses more profitable: "(..) the real innovation may come from the corporate space as enterprises use Web 2.0 tools in their applications," Dignan said.

According Christopher Fine, vice president of Goldman, Sachs & Company's Global Technology Division, enterprise technology should be conceived of more as "consumer technology". Consumer technology is the tail that wags the enterprise dog, a still untapped market opportunity for vendors who are starting to think this way.

[Update 26.03.2007] Just read this post at frogpond.de on the need of leveraging new ways of deployment of Web 2.0 in corporate environments.

First Thoughts about Twitter

2007-03-24T14:58:00.001+01:00

More and more thoughts about Twitter, the new persistent presence service, can be found in the blogosphere. Bryan Alexander has collected a list of possible uses of Twitter:

Archiving
Backchannel
Emergence
Informal connections
Microcontent
Miscellany
News and updates
Pervasiveness
Presence
Presentation of profile
Small groups
Storytelling

Twittervision gives a good first impression what's going on.

Off Pistes

2007-03-01T13:47:00.000+01:00

Out for Holidays in the French Alps

2007-02-27T18:39:00.000+01:00

Rules for Success in Enterprise 2.0

2007-02-15T18:01:00.000+01:00

Tim O'Reilly sees network effects and harnessing collective intelligence as rules for success. Andrew McAfee points on freedom an other rule for success:

"... the use of technology platforms that are initially freeform (meaning that they don't specify up front roles, identities, workflows, or interdependencies) and eventually emergent (meaning that they come over time to contain patterns and structure that can be exploited by their members). I continue to see these as the key points of differentiation between E2.0 technologies and previous corporate collaboration and communication tools. Email is a channel, not a platform; groupware is not freeform and typically not emergent; and knowledge management systems were essentially the opposite of freeform -- they presupposed the structure of the knowledge they were meant to capture."

When MySpace Meets the Corporate Walls

2007-02-15T13:19:00.000+01:00

In AlwaysOn you can find an interesting article from Bambi Francisco about the MySpace generation in the corporate world:

"I imagine that this college student's future corporate life will be as Web 2.0 as his consumer life is now -- an egalitarian world in which everyone contributes, opines, votes, connects, shares and collaborates instantly."

But:

"I guess it's not surprising why social networks and other Web 2.0 applications are having a tough time penetrating the corporate walls. The biggest reasons are because old habits die hard, and legacy systems and old contracts are hard to drop."

College: Wikipedia not Source for Papers

2007-02-15T09:51:00.000+01:00

"History professor Neil Waters says Wikipedia is an ideal place to start research but an unacceptable way to end it. "

SOA for Content

2007-02-15T09:20:00.000+01:00

Demir Barlas from Line56 raises the question about content reusability:

Most companies can find out, at least roughly, how many major systems and applications are part of your IT infrastructure. But what about content? Can you tell how many different kinds of business documents are in use by your company?

Content reusability should be more important than the underlying technology and not be restricted to business documents but also include all kind of corporate content.

Five Points on Innovation

2007-02-13T14:40:00.000+01:00

In an post worth to read from a trip to Dubai Bob Sutton give us five points on innovation:

"1. Producing smart individuals is the first step; teaching them to collaborate is the second step.

2. Teach people how to fight as if they are right and listen as if they are wrong.

3. Teach experts to seek out novices, and novices to seek out experts.

4. Teach people to treat innovation as an import-export business.

5. Teaching people how to succeed isn’t enough; teach them how to fail too."

Here is his Powerpoint presentation.

Outlook 2007 and Beyond - 10

2007-01-05T15:02:00.000+01:00

Richard Scase has also top 10 trends for 2007. Here are two of his 10 trends:

"Small business start-up rates increase, especially among women and young people as they reject the management controls of large firms and seek for personal control and work-life balance."
"The old media companies continue in terminal decline as consumers create their own content and broadcast within communities of common interest (life style tribes)."

In a special interview for P3 magazine from Proudfoot Consulting Europe (Ltd), Richard Scase gives his take on what we can expect to see:

"Get to grips with the new iPod generation.
Create Café Corporations to inspire creativity and innovation.
Opt for leadership rather than traditional management.
Work in small teams which can be more responsive and flexible.
Forget the old demographic categories in favour of more relevant lifestyle tribes.
Always keep a close eye on global trends and new growth opportunities."

The interview can be downloaded here. Two illustrative podcasts covering these topics from Richard Scase's presentation at the Dresdner Future forum are available here. The full presentation is available here (short registration required).

Outlook 2007 and Beyond - 9

2007-01-05T10:47:00.000+01:00

Kevin M. Ryan in iMeda Connection looks on what we can expect in 2007 from the combination of search with social media:

1. Social video and the brand

2. Media buying transmogrification?

3. Consumers take more control

4. The only good search is big search

5. The big bang theory-- social search grows up

6. The joy of shopping and vertical search

7. The big bang theory part 2-- search consolidation continues

Outlook 2007 and Beyond - 8

2007-01-05T10:24:00.000+01:00

Pete Cashmore's predictions for 2007. Here are some of his predictions:

Online Contests Become Huge
RSS Won’t Go Mainstream (But Widgets Will Explode)
Online Video Fallout
Mobile Social Networking Takes Off, Mobile Becomes a Standard Social Networking Feature
Social Networks Fail To Expand Internationally Due to Local Competition

Outlook 2007 and Beyond - 7

2007-01-05T10:16:00.000+01:00

C. Enrique Ortiz about future web revolutions:

"Web Pervasiveness, this is true Internet/Web everywhere."
"Seamless Identity across the web, allowing for simple and seamless identification and authentication of users and thus simplified secure access to content and services across the web."
"Natural and Intelligent Web, where we will be able to use natural expression/language, and where based on our context and semantics, the web tools are able to suggest or find related information, where all your related information is intelligently connected allowing for smart ways to find, consume and share information and goods."

Social Networking Awards - The Top Social Networks of 2006

2007-01-03T12:58:00.000+01:00

Pete Cashmore presents the Social Networking Awards 2006. The criteria were: growth and momentum; design and usability; uniqueness/innovation.

Outlook 2007 and Beyond - 6

2007-01-03T12:48:00.000+01:00

Internet 2007 predictions from Information Architects:

"Apple keeps its iPod monopoly and increases its OS 5% market share to 5.1%
Google scores against Microsoft and Yahoo due to its massive marketing data advantage
Blogs bloom, and prepare for the 2008 election
Social networks become a place where members make money
Newspapers open up
Big ad investments start streaming in
New Internet focused ad agencies open up
Viruses and spam become an even bigger hassle
Yet Digital ID initiates a major change that makes the web more reliable, user and investor friendly
All in all 2007 is a preparation for the big infolution in 2008"

Outlook 2007 and Beyond - 5: iA's Trend Map

2007-01-03T11:47:00.000+01:00

The trend map from iA: It "... shows all the big players, the current Internet trends and how they’re connected. It’s totally unscientific and almost useless, but definitely fun to look at."

Click here to download the 2007 Web Trend Map (DIN A4).

Outlook 2007 and Beyond - 4: Ross Dawson's Trend Map

2007-01-03T11:32:00.000+01:00

Ross Dawson has developed a trend map for 2007 and beyond with ten segments: society & culture, government & politics, work & business, media & communications, science & technology, food & drink, medicine & well-being, financial services, retail & leisure, and transport & automotive.

Click here to get the full pdf.

Wikis and Blogs Transforming Workflow

2006-12-23T16:45:00.000+01:00

Shamus McGillicuddy in SearchCIO.com on wikis and blogs in a business environment:

"Wikis, as well as the more established blog, are experiencing the same kind of grass-roots adoption within businesses that the Internet and e-mail did when they first emerged on the scene. Where e-mail and enterprise content management systems fall short, enterprise blogs and wikis shine as indispensable communication tools."

Outlook 2007 and Beyond - 3

2006-12-23T16:01:00.000+01:00

Read/WriteWeb looks forward on what trends will be important over the coming year:

RSS, Structured Data
Enterprise
Web Development
Search and Online Advertising
Microsoft vs Google
Browsers
Multimedia
Consumer Apps
International Web
Mobile

Outlook 2007 and Beyond - 2

2006-12-23T09:47:00.000+01:00

In his outlook Jevon MacDonald predicts 2007 is going to be the year of Enterprise 2.0. Web 2.0 is going to be brought into corporate tools:

"Harvard Business Review will publish several Enterprise 2.0 articles, 2 written by Andrew MacAfee and at least one more by someone unexpected. These will be more focused on using new Web 2.0 toolkits to spur innovation, or to do your Knowledge Management."

The New York Times Adds Sharing Tool

2006-12-11T12:30:00.000+01:00

With a new service the New York Times has made the decision to increase the interoperability between its portal and social networking sites from Digg, Facebook and Newsvine for increased traffic and readership.

Read more at TechCrunch or here.

3 Big Brands Reinvent Themselves with Blogs

2006-12-11T11:52:00.000+01:00

Tom Hespos from iMedia Connection describes three blogging initiatives:

# Case 1: GM’s many voices
# Case 2: Sun’s CEO takes it to the masses
# Case 3: Wells Fargo addresses a dry topic

Corporate Blogging

2006-12-11T09:20:00.000+01:00

Leslie D'Monte in Business Standard on corporate blogging:

"Corporate blogging means the use of company-sponsored blogs as a way to connect with internal and external audiences – interactive, instant, efficient and sometimes explosive.

"Organisations like McDonald’s and the London School of Business are using blogs and so do firms like Boeing, HP, NetApp and Unica. However, General Motors is one blog that appears to have taken it a step further. It uses consumer-generated content from YouTube and Flickr and encourages people to label images in Flickr with the tag GMFYI."

Web 2.0, new startups and Web 3.0

2006-12-11T08:02:00.000+01:00

An article in The Guardian about Web 2.0, new startups and Web 3.0:

"The idea of the moment, over-hyped perhaps, is Web 2.0. Before it, according to the definition, the web was a 'lean back' experience like television, in which official content providers' websites would be passively consumed by the rest of us. No one quite agrees on the meaning of Web 2.0, but everyone thinks it has something to do with social networks and content generated by users - a 'lean forward' experience in which consumers become creators."

"The coffee shop has replaced the garage for internet start-ups. To rent a garage in San Francisco costs at least $100 a month, which people can't afford. It's also a social thing: people make business deals because they're sitting next to someone and start talking. In our case the three of us put in $5,000, but some companies can be set up for a few hundred dollars."

"If Web 2.0 put users at the centre, Web 3.0 is about an infrastructure that will give them new possibilities. It would be impossible for two geeks in a coffee shop to find the immense processing power needed to create the semantic web. But not for Google, with its huge array of talent and resources."

Outlook 2007 and Beyond - 1

2006-12-10T18:28:00.000+01:00

The outlook season has started. Here is round 1 (Susan Stellin, MediaMagazin):

Traditional media companies will struggle to maintain their audiences.
More business models will emerge to reward independent content creators.
TVs, computers, and other digital devices will truly begin to morph.
Technology will make it easier to find, access, and manage content.
Digital video will drive the growth of online advertising.
Advertising in digital venues will become more contextual.
Small-screen devices will have limited appeal as a media platform.
Marketers will make some mistakes as they move into new digital spaces.

Blogs as Reflective Practice

2006-12-07T19:58:00.000+01:00

In this research paper Teemu Arina present new ways for thinking the meaning of social software inside organizations and how to facilitate change by recognizing the importance of informal learning through reflective practice inside all knowledge intensive organizations for adopting dynamic business processes to constantly shifting market conditions.

Collective Intelligence vs. The Wisdom of Crowds

2006-12-07T19:46:00.000+01:00

Henry Jenkins on the Wisdom of Crowds vs. Collective Intelligence:

"The Wisdom of Crowds model focuses on isolated inputs: the Collective Intelligence model focuses on the process of knowledge production. (...) Both "collective intelligence" and "the wisdom of crowds" offer productive models for game design but we will get nowhere if we confuse the two. They represent very different accounts for knowledge production in the digital age and they will result in very different design choices."

Blogs and Wikis as Web 2.0 Platforms

2006-12-07T19:31:00.000+01:00

Don Dodge on Wikis and blogs to become application platforms:

Web 2.0 applications are more than just "webifying" existing apps. Web 2.0 applications are inherently interactive and collaborative at every level of the application. They are simple to build, easy to manage, and cheap to maintain.

What Comes After Web 2.0?

2006-12-06T10:18:00.000+01:00

Wade Roush in TechnologyReview on projects emphasize leveraging the human intelligence already embedded in the Web in the form of data, metadata, and links between data nodes.

Online World As Important to Internet Users as Real World?

2006-11-30T08:26:00.000+01:00

“The Internet has been a source of entertainment, information, and communication since the Web became available to the (...) public in 1994. However, in 2006 we are beginning to measure real growth and discover new directions for the Internet as a comprehensive tool (...) using to touch the world” said Jeffrey Cole, director of the University of Southern California's Annenberg School for Communication, which prepared the 2007 Digital Future Report.

The 2006 Digital Future Project found that Internet use is growing and evolving as an instrument for personal engagement – through blogs, personal Web sites, and online communities. Cole: "Users are saying, I want to be the source of information. It's the first time since the invention of the printing press that 'the many' are able to communicate back."

'User generated content' is not a fad, here are some of the report's findings:

12.5% of Internet users have Web sites.
7.4% of Internet users have blogs.
41% of experienced Internet users said using the Web has reduced their TV viewing.

A summary of the report is here.

Intranet 2.0 of AvenueA | Razorfish

2006-11-29T21:30:00.000+01:00

Andrew McAfee presents the Intranet of AvenueA | Razorfish with screenshots in detail:

"(...) the company's traditional static Intranet -- the place where an employee would go to look up benefits information or peruse the latest press releases -- still exists, but has been marginalized by a suite of Enterprise 2.0 tools."

Experts Rate Wikipedia Higher Than Non Experts

2006-11-29T21:19:00.000+01:00

A new Wikipedia study concludes that experts rate an article in their field of study more highly than do non-experts. Thomas Chesney admits that this is unexpected, but has a possible explanation:

"It may be the case that non–experts are more cynical about information outside of their field and the difference comes from a natural reaction to rate unfamiliar articles as being less credible."

The Impact of Blogging and User Generated Content on Business

2006-11-29T21:10:00.000+01:00

A European research study demonstrates that blogging and user generated content on the web is already having an impact on business:

"More than 25 million adults in Britain, France, Germany, Italy and Spain having changed their minds about a company or its products after reading comments or reviews on a blog."

An artice about this study can be found here, a set of PDF-slides here.

Enterprise Blogging Software Proliferates

2006-11-29T21:00:00.000+01:00

An article by Thomas Claburn in InformationWeek:

"Businesses are finally succumbing to the desire to blog and software vendors are eager to feed that hunger."
"There is evidence that blogs represent a viable marketing channel."
"The conversation has shifted toward internal blogging."
"Another reason companies are looking more closely at blogging software, Schneider says, is that increasingly, new hires are themselves bloggers and are comfortable with blogging tools. The same can't as easily be said about traditional enterprise content management systems, which often prove so complex they drive users back to familiar applications such as e-mail for collaboration and project management."

Don’t Bet Against the Internet

2006-11-27T10:10:00.000+01:00

Eric Schmidt, CEO of Google, in "The World in 2007" on the internet:

"But what’s surprising is that so many companies are still betting against the net, trying to solve today’s problems with yesterday’s solutions. The past few years have taught us that business models based on controlling consumers or content don’t work. Betting against the net is foolish because you’re betting against human ingenuity and creativity."

"(...) most new applications can be created using existing software and protocols. Reinvention can be even more powerful and pervasive than invention. Mash-ups—websites that use existing online content to create something entirely new—are becoming the norm."

Personal vs. Business Dimensions of Employee Blogging

2006-11-24T09:58:00.000+01:00

Lilia Efimova is using a scale between personal and business to position a weblog. Basis for this classification was a study of weblogs at Microsoft.

In the podcast titeled "Don't Blog on Fridays" she presents the results of her study of weblogs at Microsoft and focus on the dilemmas faced by a blogger employed by a big company, changes in working practices and relationships because of blogging, as well as the implications of those. The PowerPoint presentation can be downloaded here.

[Duration: 00:30:41. This audio was recorded by HUMlab talk on 2006-08-23]

Synthesizing the Web 2.0 Summit

2006-11-23T18:47:00.000+01:00

Web 2.0 isn’t dead, but Web 3.0 is bubbling up by ZDNet's Dan Farber -- Nick Carr was at this best synthesizing the week that was–the Web 2.0 Summit–and he wasn't even there. I agree with other bloggers, commentators, writers, reporters, pundits, podcasters, vloggers, journalists and user generated content creators who said that the Web 2.0 Summit, which I covered extensively, didn't produce any great revelations or a great step [...]